I study the social and cultural implications of transnational digital media and popular culture on youth, families, and immigrant communities. At the core of my research is the overarching question: How do we communicate and negotiate the numerous opportunities and challenges arising from transnational media?
My first stream of research focuses on youth, digital media, and East Asian popular culture. My current Ph.D. dissertation investigates the influence of Hallyu (The Korean Wave) on Vietnamese American youth's digital culture. At the same time, I am running a second joint project on the influence of Hallyu and popular culture from China on youth's digital culture in Vietnam.
My second stream of research centers on family communication, mobile media, and Asian contexts. I am actively publishing from my third active project on parenting practices and digital media in Vietnam. Previously, I had published research on technologically mediated communication between migrant students (in Singapore and South Korea) and their left-behind families (in Indonesia and Vietnam).
A predominantly qualitative social sciences researcher, I have conducted ethnography, netnography, interviews, focus groups, discourse analysis, and surveys.
7. Chang, H. H., Pham, B., & Ferrara. M. (2023). Parasocial diffusion: K-pop fandoms help drive COVID-19 public health messaging on social media. Online Social Networks and Media, 37-38. https://doi.org/10.1016/j.osnem.2023.100267 [open-access]
• Media coverage on NextShark.
• Study was retweeted by Dr Tedros Adhanom Ghebreyesus, the Director-General of the World Health Organization (WHO).
6. Pham, B. (2022). Public reception of young K-pop fans in Vietnam, 2011-19. Transformative Works and Cultures, 38. https://doi.org/10.3983/twc.2022.2061 [open-access]
5. Delano, I., Glenhaber, M., Kim, D. O., Lanz, P., Mischie, I., Quick, T., Peterson-Reed, K., Persaud, C. J., Pham, B., Reddy, R., Rivera, J., Wilson, E., Jenkins, H., & Shresthova, S. (2021). Flying Cars and Bigots: Projecting Post-COVID-19 Worlds Through the Atlas of the Civic Imagination as Refuge for Hope. Continuum: Journal of Media & Cultural Studies. https://doi.org/10.1080/10304312.2021.2003303
4. Zhen, L., Nan, Y., & Pham, B. (2021). College students coping with COVID-19: Stress-buffering effects of self-disclosure on social media and parental support. Communication Research Reports, 38(1), 23-31. https://doi.org/10.1080/08824096.2020.1870445
3. Pham, B., & Lim, S. S. (2019). Vietnamese pre-schoolers' tablet use and early childhood learning: an ecological investigation. Journal of Children and Media, 13(3), 241-259. https://doi.org/10.1080/17482798.2019.1613247
2. An, S., Lim, S. S., Lee, H., & Pham, B. (2018). Overcoming Prejudice, Seeking Support: Transnational Social Media Communication of Female Vietnamese Students in South Korea and Singapore. Transitions: Journal of Transient Migration, 2(2), 107-126. https://doi.org/10.1386/tjtm.2.2.107_1
1. Lim, S. S., & Pham, B. (2016). ‘If you are a foreigner in a foreign country, you stick together’: Technologically mediated communication and acculturation of migrant students. New Media & Society, 18(10), 2171-2188. https://doi.org/10.1177/1461444816655612
1. Pham, B., & Loh, R. S. M. (2019). Conducting fieldwork on children and media: comparing research in Singapore and Vietnam. Journal of Children and Media, 13(4), 494-497. https://doi.org/10.1080/17482798.2019.1669295
5. Livingstone, S., Lim, S. S., Nandi, A., & Pham, B. (2019). Comparative global knowledge about the use of digital technologies for learning among young children. In O. Erstad, R. Flewitt, B. Kümmerling-Meibauer, & I. S. P. Pereira (Eds.), The Routledge Handbook of Digital Literacies in Early Childhood. Routledge. [link]
4. Pham, B., & Lim, S. S. (2018). Bridging Parental Expectations and Children's Aspirations: Creative Strategies in Migrant Students' Mediated Communication with their Left-behind Families. In C. Gomes & B. S. A. Yeoh (Eds.), Transnational Migration in the Asia-Pacific. London: Rowman & Littlefield. [link]
3. Pham, B., & Lim, S. S. (2016). Empowering interactions, sustaining ties: Vietnamese migrant students’ communication with left-behind family and friends. In S.S. Lim (Ed.), Mobile Communication and the Family - Asian Experiences in Technology Domestication (pp. 109-126). Dordrecht: Springer. [link]
2. Lim, S. S., Pham, B. & Cheong, K. (2016). At the crossroads of change – New media and migration in Asia. In L. Hjorth & O. Khoo (Eds.), Routledge Handbook of New Media in Asia (pp. 241-250). London: Routledge. [link]
1. Lim, S. S., & Pham, B. (2015). Digital connections and disjunctures of migrant students. In T. Skelton, N. Worth & C. Dwyer (Eds.), Geographies of Identities and Subjectivities. London: Springer. [link]
3. Jenkins, H., Brichta, M., Kim, D. O., Lanz, P., Lee, A., Proudfoot, S., Shresthova, S., DeLano, I., Frizzell, M., Hedge, A., Madebo, A., Mischie, I., Persaud, C., Pham, B., Randazzo, M., Reed, K., Reid, D., Sørenssen, I. K., Steel, J., Nair, M., & Wilson, E. (2022, December 1). What Super Bowl Advertisements Can Teach Us About the Civic Imagination. Journal of Media Literacy. [link] [open-access]
2. Chang, H. H., Pham, B., & Ferrara, E. (2021). K-Pop Fandoms Drive COVID-19 Public Health Messaging on Social Media. arXiv Pre-print, Social and Information Networks. [link] [open-access]
1. Lanz, P., Quick, T., Glenhaber, M., miller, j., Mischie, I., Peterson-Reed, K., Pham, B., Proudfoot, S., & Sengupta, P. (2020). New Civic Paths and a Public Sphere of the Imagination: The Civic Imagination Project. Revue Française des Sciences de l'Information et de la Communication, 18. https://doi.org/10.4000/rfsic.7912 [invited article] [open-access]
1. Pham, B. (2023). Book Review: Lee Humphreys, The Qualified Self: Social Media and the Accounting of Everyday Life (MIT Press, 2018). Mobile Media & Communication, 11(3), 585-586. https://doi.org/10.1177/20501579231179547a
I am a Member (since Fall 2019) of the Civic Paths research group at the University of Southern California.
I am also Research Assistant (Spring 2021, Fall 2021, Spring 2023) to Civic Paths.
I am the Social Media Editor (since 2023) to the Intellect journal Transitions: Journal of Transient Migration.
I was the Editorial Assistant (2017-2022) to the Book Reviews section of the SAGE journal Mobile Media & Communication.
I have been reviewing manuscripts for the following journals so far:
I have been reviewing book chapter manuscripts for the following book series so far:
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